SWOT Analysis

For an Ohio State class on social media, this project is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on the ABC network. Typically, this kind of analysis is done on a company as a whole, but this one is focused specifically on their social media presence. Since the company is so large and they have so many accounts, this is focused on their main network account and the ones related to their primetime programming.

Note: This was written as a group project

SWOT Analysis ABC